I started to use Twitter about a year ago and now I can't get rid of it. I'm in love with that one stream which is an endless scrolling list on information I want to read. But some recent leaks show that this may soon change the update was spotted earlier this week by a member of Mashable. Even though this update is still testing if it goes through Twitter may look a really similar (almost identical) to Facebook. Not really sure how to feel about this one.
If you look at the screenshots, you can see that the user profile picture is located on the top left of the user page, just under the header-picture (we've not seen that before) and it even includes a short bio under the photo. Your tweet timeline lives to the right just as your Facebook timeline. Tweets are in massive cubes which I don't like that much. It takes a second to read a tweet and now I will have to scroll endlessly. But the thing we don't see on this pictures is whether this is applyed to only the user profile or the entire timeline. Why would Twitter do this?
Our best guess is to drive additional revenue. The company still didn’t report a profit in its first earnings report since going public, and it needs to continue to find new ways to make money. With a massive area to display content, Twitter opens up plenty of opportunities to serve sponsored posts and other advertisements. We fear that may mean big photo and video ads, though we hope Twitter has some restraint in that regard.
At the time this service is only available to a few selected users, though it seems serious enoguh to be a drastic change that Twitter is considering a roll-out. We won't complain if there is a way to switch between views, but that doesn't appear to be an option in the test screenshots.
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